Healthy balance: We’re mindful of our wellbeing

 Healthy balance: 

We take care of ourselves

both Debadeep Bandyopadhyay and Lucy Sinclair April 2022

A short-haired woman with curly hair sits on the ground in a closed-eye yoga position. Her forefingers and thumbs are in contact, her legs are folded, and her arms are resting on her thighs.

We have changed our objectives as a result of the epidemic, placing health and wellness first. This includes the state of our mental health, with searches for stress reduction, anxiety, and meditation on the rise throughout Europe, the Middle East, and Africa. As we go towards 2022, our interest in the concept of "healing" has persisted, with a stronger emphasis on leading a balanced lifestyle and taking a more comprehensive approach to wellbeing.

How to maintain equilibrium throughout the day

New data from Google researchers demonstrates how search interest varies throughout the day. For instance, the peak hour for "anxiety"-related searches in the U.K. occurs at two in the morning. 1

Conversely, search interest for phrases related to "yoga" peaks between 5 and 7 in the morning on weekdays and between 6 and 8 in the morning on weekends.

2 And at six in the morning, interest in terms related to "meditation" is at its peak.

3 This shows that we're attempting to start the day mindfully.

Additionally, people in the UK typically search for phrases relating to "gym" once every 12 hours, with search interest peaked at both 7 a.m. and 7 p.m.

4

Exercise routines are being done by a woman in a room. A wall clock rotates to show various times, while a window displays the day's transition from sunrise to night.

We are concerned about our future health.

Google Trends indicate that we are striving for general health. For instance, there has been a 35% increase in interest in searches for "az ve diş sal" ("oral and dental health") in Turkey.

And since we are approaching our health in a more holistic way, this also entails taking care of our mental as well as our physical welfare. For instance, search interest for "hot yoga" has increased by 650% in the Czech Republic, while search interest for "seasonal depression" has increased by 165% in Saudi Arabia.

Marketing strategy: strike the perfect balance

The best ways to live a healthy lifestyle are constantly evolving and might differ from person to person and market to market. It's crucial to strike the ideal balance. The Insights page in Google Ads allows marketers to uncover daily trends in the local market that are selected for their company. At the same time, it's crucial to maintain the equilibrium, clarity, and wellness of your team at work. Ads from all Google channels are gathered in one location by automated systems like Performance Max campaigns. This strategy can help you work more successfully, educate your staff about the best channels to employ to reach clients, and offer everyone more time to concentrate on trying out new concepts.